What Is PII Under SOC 2 and How Can Your Business Protect It?

wairimu-kibe-regulance.io
Wairimu Kibe
Nov. 25, 2025
What Is PII Under SOC 2 and How Can Your Business Protect It?

Introduction

Data breaches make headlines almost weekly and protecting sensitive information has become paramount for businesses of all sizes. If you're navigating the complex world of compliance frameworks, you've likely encountered two critical terms: PII and SOC 2. But what exactly is PII under SOC 2, and why should your organization care?

Understanding the relationship between Personally Identifiable Information (PII) and SOC 2 compliance is about building trust with your customers, protecting your business from costly breaches, and demonstrating that you take data security seriously. If you're a startup preparing for your first SOC 2 audit or an established enterprise refining your compliance strategy, this guide will walk you through everything you need to know about PII in the context of SOC 2.

What is PII?

Personally Identifiable Information refers to any data that could potentially identify a specific individual.PII encompasses a surprisingly broad range of information types. PII includes obvious identifiers like names, Social Security numbers, driver's license numbers, and passport information. However, it extends far beyond these basic elements.

Modern PII includes email addresses, phone numbers, physical addresses, IP addresses, biometric data, financial account numbers, and even seemingly innocuous details like birth dates when combined with other information. The key factor is whether the information can be used alone or in combination with other data to identify, contact, or locate a single person.

PII generally falls into two categories: sensitive and non-sensitive. Sensitive PII includes information that could cause significant harm if compromised, such as Social Security numbers, financial account details, medical records, or biometric data. Non-sensitive PII might include information like your name or ZIP code, which is often publicly available but becomes sensitive when combined with other data points.

The challenge for organizations is that what constitutes PII can vary depending on context and jurisdiction. European data protection laws under GDPR, for instance, have a broader interpretation than some U.S. regulations. This is where SOC 2 provides valuable guidance.

What is SOC 2?

SOC 2, which stands for Service Organization Control 2, is a voluntary compliance framework developed by the American Institute of Certified Public Accountants (AICPA). Unlike regulatory requirements that mandate specific security measures, SOC 2 is designed to help service organizations demonstrate their commitment to managing customer data securely.

The framework is built around five Trust Service Criteria: Security, Availability, Processing Integrity, Confidentiality, and Privacy. While Security is mandatory for all SOC 2 audits, organizations can choose which additional criteria are relevant to their operations and customer commitments.

Here's where PII becomes crucial. The Privacy criterion specifically addresses how organizations collect, use, retain, disclose, and dispose of personal information. Even if an organization doesn't formally include the Privacy criterion in their SOC 2 report, the Security criterion requires appropriate protection of all sensitive data, including PII.

SOC 2 comes in two types. Type I reports assess whether an organization's controls are properly designed at a specific point in time. Type II reports, considered more rigorous, evaluate whether those controls operate effectively over a period of time, typically three to twelve months.

For businesses that handle customer data, particularly technology companies and service providers, achieving SOC 2 compliance has become almost essential. It signals to potential clients and partners that your organization takes data security seriously and has implemented robust controls to protect sensitive information.

What is The Relationship between PII and SOC 2?

When we talk about PII under SOC 2, we're really discussing how the framework guides organizations in protecting personal information through systematic controls and processes.

SOC 2 doesn't provide a prescriptive checklist of exactly what you must do to protect PII. Instead, it requires organizations to identify what PII they collect, how it flows through their systems, where it's stored, and implement appropriate controls based on the sensitivity and volume of that data. This risk-based approach means that two companies might have different controls yet both achieve SOC 2 compliance.

The framework emphasizes several key aspects of PII management. First, organizations must have clear policies defining what constitutes PII within their operations and how it should be handled. These policies should cover the entire data lifecycle from collection to disposal.

Second, access controls are paramount. SOC 2 requires that only authorized personnel can access PII, and that access should be limited to what's necessary for specific job functions. This principle of least privilege helps minimize the risk of unauthorized exposure.

Third, organizations must demonstrate that they've implemented technical safeguards to protect PII both in transit and at rest. Encryption is typically a cornerstone of these protections, though the specific encryption standards may vary based on the sensitivity of the data.

Fourth, monitoring and logging are essential. Organizations need to track who accesses PII, when they access it, and what they do with it. These audit trails become critical during SOC 2 audits and in the event of a security incident.

Finally, incident response capabilities matter significantly. SOC 2 requires organizations to have documented procedures for detecting, responding to, and recovering from security incidents involving PII.

Key Controls for Protecting PII Under SOC 2

Implementing effective controls for PII protection requires a comprehensive approach that spans people, processes, and technology.

Data Classification and Inventory

The foundation of PII protection is knowing what data you have and where it lives. Organizations pursuing SOC 2 compliance must maintain an inventory of systems that process, store, or transmit PII. This inventory should categorize data based on sensitivity and document data flows throughout the organization.

Access Management

Role-based access control ensures that employees can only access the PII necessary for their job functions. This includes implementing strong authentication mechanisms, potentially including multi-factor authentication for systems containing sensitive PII. Regular access reviews help ensure that permissions remain appropriate as roles change.

Encryption Standards

Encryption serves as a critical defense layer for PII. Data should be encrypted both when stored in databases or files and when transmitted across networks. Organizations typically use industry-standard encryption algorithms and maintain proper key management practices.

Employee Training and Awareness

Human error remains one of the leading causes of data breaches. SOC 2 requires organizations to provide regular security awareness training that specifically addresses PII handling. Employees should understand what PII is, why it matters, and their responsibilities in protecting it.

Vendor Management

Many organizations share PII with third-party vendors for various business purposes. SOC 2 requires due diligence in selecting vendors and ensuring they maintain appropriate security controls. This often involves reviewing vendors' own SOC 2 reports or conducting security assessments.

Data Retention and Disposal

Organizations must have clear policies for how long they retain PII and secure methods for disposing of it when no longer needed. Simply deleting files isn't sufficient; secure disposal might require cryptographic erasure or physical destruction of storage media.

Monitoring and Logging

Continuous monitoring of systems containing PII helps detect potential security incidents. Logs should capture access attempts, modifications, and transfers of PII, with regular reviews to identify anomalous activity.

The Audit Process: What to Expect

Understanding how auditors evaluate PII controls during a SOC 2 audit helps organizations prepare effectively.

The audit typically begins with scoping, where you'll work with your auditor to define which systems and processes will be examined. For organizations handling PII, this scope must include all systems where personal information is processed or stored.

During the audit, assessors will review your policies and procedures related to PII handling. They'll interview personnel to understand how controls operate in practice. They'll also examine evidence of control effectiveness, such as logs showing encryption is applied consistently or records demonstrating regular access reviews.

For Type II audits, auditors will test controls over an extended period to ensure they operate consistently. This might involve sampling access logs throughout the audit period or reviewing multiple instances of security training delivery.

Common findings related to PII often include inadequate data inventories, overly broad access permissions, insufficient encryption coverage, or gaps in employee training. Proactively addressing these areas before your audit can help ensure a smoother process.

Real-World Implications and Benefits

Achieving SOC 2 compliance with strong PII controls delivers tangible benefits beyond simply passing an audit.

From a business development perspective, many enterprise clients now require SOC 2 reports before they'll sign contracts with service providers. Having a clean SOC 2 report that demonstrates robust PII protection can be a significant competitive advantage.

Risk mitigation is another major benefit. The average cost of a data breach involving PII continues to climb, often reaching millions of dollars when accounting for notification costs, legal fees, regulatory fines, and reputational damage. SOC 2 controls help prevent breaches and demonstrate due diligence if incidents occur.

Organizations with mature SOC 2 programs often find that the discipline required for compliance improves overall operational efficiency. Clear processes, documented procedures, and regular reviews create a more organized and predictable environment.

Customer trust represents perhaps the most valuable benefit. In an age where consumers are increasingly concerned about how their personal information is used, demonstrating that you've achieved SOC 2 compliance with strong PII protections sends a powerful message about your commitment to privacy.

Common Challenges and Solutions

Organizations pursuing SOC 2 compliance while managing PII face several recurring challenges.

Shadow IT and Data Sprawl

As organizations adopt more cloud services and tools, PII often ends up in unexpected places. Marketing teams might store customer lists in cloud collaboration tools, or sales teams might keep prospect information in personal productivity apps. Creating a comprehensive data inventory requires strong governance and regular discovery efforts.

Legacy Systems

Many organizations struggle with older systems that weren't designed with modern security controls in mind. These systems might lack encryption capabilities or detailed audit logging. While replacing legacy systems isn't always feasible, compensating controls such as network segmentation or enhanced monitoring can help address gaps.

Third-Party Integrations

Modern applications often integrate with dozens of external services, each potentially accessing or processing PII. Managing these integrations requires careful contract review, vendor assessments, and ongoing monitoring of data sharing relationships.

Balancing Security and Usability

Overly restrictive controls can frustrate employees and customers, potentially leading to workarounds that undermine security. The key is finding the right balance through user-friendly security tools, clear communication about why controls exist, and regular feedback loops.

Preparing Your Organization for Success

If you're working toward SOC 2 compliance with a focus on PII protection, consider these practical steps.

Start by conducting a thorough data inventory. Map out everywhere PII lives in your organization, from production databases to backup systems to employee laptops. This visibility forms the foundation for effective protection.

Develop comprehensive policies that clearly define how PII should be handled throughout its lifecycle. These policies should be specific enough to guide decision-making but flexible enough to accommodate operational needs.

Implement technical controls systematically, prioritizing the most sensitive PII first. Encryption, access controls, and monitoring capabilities should be deployed based on risk assessments that consider data sensitivity and potential impact of compromise.

Invest in your team through regular training and awareness programs. Employees should understand not just the technical requirements but the "why" behind PII protection. Real-world examples of breaches and their consequences can make the training more impactful.

Engage with experienced auditors early in your compliance journey. Pre-audit readiness assessments can identify gaps and help you address issues before the formal audit begins.

Document everything. SOC 2 audits rely heavily on evidence of control effectiveness. Maintain records of policy reviews, training completion, access reviews, and security incidents.

Frequently Asked Questions

What exactly qualifies as PII under SOC 2?

PII under SOC 2 includes any information that can identify an individual person, either on its own or when combined with other data. This encompasses names, Social Security numbers, email addresses, phone numbers, financial information, IP addresses, biometric data, and health records. The specific definition can vary based on your organization's operations and the regulatory environment in which you operate.

Is the Privacy criterion mandatory for SOC 2 compliance?

No, the Privacy criterion is optional. However, the Security criterion, which is mandatory for all SOC 2 audits, requires appropriate protection of sensitive data including PII. Organizations that extensively collect and process personal information often choose to include the Privacy criterion to demonstrate comprehensive privacy practices.

How often do we need to complete a SOC 2 audit?

While there's no regulatory requirement for how frequently you must undergo SOC 2 audits, most organizations complete them annually. Many clients and partners request updated reports yearly, and completing regular audits demonstrates ongoing commitment to security and privacy controls.

Can we achieve SOC 2 compliance if we use cloud services to store PII?

Absolutely. Many organizations achieve SOC 2 compliance while using cloud infrastructure. The key is ensuring your cloud providers maintain appropriate security controls, which you can verify through their own SOC 2 reports. You'll also need controls around how you configure and use those cloud services.

What happens if PII is breached after we achieve SOC 2 compliance?

SOC 2 compliance doesn't guarantee breaches won't occur, but it demonstrates you had reasonable controls in place. If a breach happens, your incident response procedures, which are part of SOC 2 requirements, should guide your response. Having SOC 2 compliance can actually help demonstrate due diligence to regulators and affected parties.

How long does it take to prepare for a SOC 2 audit focused on PII?

Preparation timelines vary significantly based on your current security posture. Organizations starting from scratch might need six to twelve months to implement necessary controls and demonstrate their effectiveness. Companies with mature security programs might be audit-ready in a few months.

Do we need different controls for different types of PII?

Yes, a risk-based approach is appropriate. Highly sensitive PII like Social Security numbers or financial information typically requires stronger controls than less sensitive information like email addresses. Your data classification should drive control implementation.

Can small businesses achieve SOC 2 compliance for PII protection?

Definitely. SOC 2 is designed to be scalable. Small businesses might have simpler systems and fewer controls, but if those controls are appropriate for their risks and operate effectively, they can achieve compliance. The key is demonstrating you've thoughtfully addressed the risks relevant to your organization.

How does SOC 2 relate to other privacy regulations like GDPR or CCPA?

SOC 2 complements rather than replaces regulatory requirements. While GDPR and CCPA mandate specific privacy practices, SOC 2 provides a framework for demonstrating effective implementation of security controls. Many controls required for SOC 2 also support GDPR and CCPA compliance.

What should we do if we discover PII in unexpected locations during our inventory?

First, document the discovery and assess the risk based on the sensitivity of the data and adequacy of existing controls. Then, either implement appropriate controls for that location, move the data to a properly controlled environment, or securely delete it if it's not needed. Finally, investigate how the PII ended up there to prevent similar occurrences.

Conclusion

Understanding what PII means under SOC 2 and implementing appropriate controls to protect contributes in building a security-conscious organization that customers can trust. The intersection of PII and SOC 2 represents a framework for systematically identifying, protecting, and managing personal information throughout its lifecycle.

The journey to SOC 2 compliance requires commitment, resources, and expertise. Organizations must inventory their data, implement technical and administrative controls, train their teams, and continuously monitor their environment. While the process can seem daunting, the benefits, enhanced security, customer trust, competitive advantage, and risk mitigation make it a worthwhile investment.

As data privacy regulations continue to evolve globally and customers become increasingly aware of their privacy rights, organizations that excel at protecting PII will stand out in the marketplace. SOC 2 provides a proven framework for demonstrating that excellence to clients, partners, and regulators.

Remember that SOC 2 compliance is an ongoing commitment. Controls must be maintained, policies must be updated as your business evolves, and your team must remain vigilant against emerging threats. The organizations that succeed view SOC 2 not as a burden but as an opportunity to build operational excellence into their DNA.

Take the Next Step with Regulance, Contact us today to learn how we can help you build a robust SOC 2 program that effectively protects PII and demonstrates your commitment to security.

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